“Dirt. Your Way” is a category level campaign developed for Teravail to support the launch of a system of three mountain bike tires and a carbon rim that can be mixed and matched to support a wide range of riding styles and terrain. I developed the creative concept and directed the content capture, design and copy.
Creative/Art Direction: Saisha Harris
Design: Paul Hammers
Copy: Harrison Maddox
Photo: Anthony Smith @The4Color
Video/Editing: Satchel Cronk @The4Color
Studio Video: Marty Wood @woodmarty
All assets shared with the permission of Quality Bicycle Products.
Camrock.
Camrock is an XC mountain bike tire designed for speed and smoothness on punchy hardpack terrain. Its low-profile tread pattern and Fast rubber compound help you push the pace whether you’re chasing a personal best or just a good time.
Clifty.
Clifty is a trail tire designed for balanced performance in unpredictable terrain. Uniform lug height and spacing maximize your contact with the trail, while interlocking shoulder and transition lugs deliver dependable traction through every corner.
Drawpoint.
Drawpoint is a downcountry tire designed for straight-line speed, braking power, and confident control on trails that feature flow and tech in the same lap. Drawpoint inspires you to ride creatively with fast-rolling center lugs and elevated shoulder lugs for playful, predictable performance as you progress and push your limits.
Fluent.
Fluent is a carbon mountain bike rim. It’s light and lively but built to hold up to all-around trail riding and bikepacking adventures — plus it’s backed by a lifetime warranty. Fluent rims pair perfectly with our MTB tires, tubeless tape, and tubeless valves for easy, seamless tubeless setup and tunable ride quality. Lace them to your favorite hubs and ride dirt your way.
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